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Lifestyle/Branding
KOAS
The goal was to establish a cohesive and visually consistent brand identity for KOAS Boards, ensuring clarity and emotional resonance through design principles and guidelines.
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Challenge
KOAS faced the challenge of representing their brand’s emotional promise and dynamic lifestyle while maintaining consistency across multiple platforms. Confusion around logo usage, typography, and color guidelines impacted their brand identity’s effectiveness.
Results
A comprehensive branding guide was created, featuring precise logo applications, typography hierarchy, and a unified color palette. This helped KOAS establish a recognizable identity, improve brand consistency, and align internal and external stakeholders for future communication strategies.
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