KOAS

The goal was to establish a cohesive and visually consistent brand identity for KOAS Boards, ensuring clarity and emotional resonance through design principles and guidelines.

Industry

Lifestyle/Branding

Headquarters

Toronto

Founded

2024

Company size

50-101

Challenge

KOAS faced the challenge of representing their brand’s emotional promise and dynamic lifestyle while maintaining consistency across multiple platforms. Confusion around logo usage, typography, and color guidelines impacted their brand identity’s effectiveness.

Results

A comprehensive branding guide was created, featuring precise logo applications, typography hierarchy, and a unified color palette. This helped KOAS establish a recognizable identity, improve brand consistency, and align internal and external stakeholders for future communication strategies.

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40%

Increased Recognition of KOAS

60%

Enhanced Brand Representation

45%

Improvement in Design Clarity