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Alessi
With a focus on artistic innovation, this campaign aimed to revitalize Alessi’s brand by connecting its rich heritage and design philosophy with younger audiences in Canada.
Industry
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Challenge
Alessi struggled with low brand awareness among Millennials and Gen X, who often perceived the brand as catering to older generations. The lack of modern appeal and accessibility in North America limited their reach in an increasingly competitive market.
Results
The campaign introduced a contemporary logo, increased brand visibility through a $50,000 marketing budget, and leveraged social media platforms like Instagram and TikTok. This resulted in higher engagement with Millennials and Gen X, bolstered brand recognition, and improved relevance in a younger market.
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