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Home Décor

Alessi

With a focus on artistic innovation, this campaign aimed to revitalize Alessi’s brand by connecting its rich heritage and design philosophy with younger audiences in Canada.

Teal Flower
Teal Flower

Industry

Home Décor

Home Décor

Home Décor

Home Décor

Headquarters

Assisi

Assisi

Assisi

Assisi

Founded

2010

2010

2010

2010

Company size

50-101

50-101

50-101

50-101

Challenge

Alessi struggled with low brand awareness among Millennials and Gen X, who often perceived the brand as catering to older generations. The lack of modern appeal and accessibility in North America limited their reach in an increasingly competitive market.

Results

The campaign introduced a contemporary logo, increased brand visibility through a $50,000 marketing budget, and leveraged social media platforms like Instagram and TikTok. This resulted in higher engagement with Millennials and Gen X, bolstered brand recognition, and improved relevance in a younger market.

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45%

45%

45%

45%

Brand Awareness Increase

Brand Awareness Increase

Brand Awareness Increase

Brand Awareness Increase

60%

60%

60%

60%

Social Media Engagement Increase

Social Media Engagement Increase

Social Media Engagement Increase

Social Media Engagement Increase

50%

50%

50%

50%

Growth in Online Traffic

Growth in Online Traffic

Growth in Online Traffic

Growth in Online Traffic

Phone

(+1) 437 261 4957

Email

elise.escalaw@gmail.com

Location

Canada - Toronto - Ontario

Gabe Escalaw © 2024. All Rights Reserved

Phone

(+1) 437 261 4957

Email

elise.escalaw@gmail.com

Location

Canada - Toronto - Ontario

Gabe Escalaw © 2024. All Rights Reserved

Phone

(+1) 437 261 4957

Email

elise.escalaw@gmail.com

Location

Canada - Toronto - Ontario

Gabe Escalaw © 2024. All Rights Reserved